For all these forty ye要得ars’ industrial development, we h懂弟ave been through tran電從sformation and upgrad門兵ing, never go amiss wi火拿th hardships and never dare照都 to slow down our pac子機es. If you have the門行 courage to respect the past, y姐低ou would be endowed with the 能雪 confidence to innovate and face v錢習arious challenges. A knowing of the照呢 past guarantees a discovering of銀少 a new future. An industry expert ex學男pressed his insights in到林 the exclusive interview conducted b著花y Poultry International China. Many other more e吧校ntrepreneurs contributed 去也their entrepreneurial wisdom and化雨 business intelligence 暗劇in the interview.
Practical Experience: from Risk Man頻遠agement to Innovative Thinking
The bird flu, especially t劇子he H7N9 flu epidemic outbroke in 城年2013, brought the broile懂小r and poultry industry into an unpr開看ecedented state of deficit and anxi來訊ety, and directly hinder照一ed the transformation and upgradin物廠g of broiler industry. Beca村動use of the flu, many yellow and white 資新broiler producing industries were com嗎員pelled to stop their marketi農年ng plan. Some broiler火月 industries had to inve和遠st more money and energy into場熱 improving their biosafe書做ty level of breeding.睡快 In recent years, people around the生樹 world have been struggling for 花東the same measure to against the fl爸化u epidemic, trying to a家答chieve the ultimate biosa山說fety level and elimin說學ating bacteria, which o黃大bviously is deviated 站說from the basic law o校通f bio-ecological balance of n厭裡ature.
Li Jinghui
However, the economic losses c子雪aused by the unscientific propagati東和on of H7N9 is far greater than 聽黃that by the slaughtering of自長 flu-infected poultry. 舞輛Li Jinghui, Chairman 用子of China Broiler Alliance, observed城看 that “all those years, our count國體ry has been develop裡們ing strategies concerning pig, 問短mutton sheep, egg, and睡公 milk. Accordingly, pop畫什ular medias put a lot e是年ffort on propagating those a林去nimal proteins. And they黃照 seldom attach importanc弟草e to chicken and poultry meat, on 票制the contrary, they disseminate自不d lots of misguiding 的文information about chicken and poultry喝鐵 meat. H7N9 is a typica資中l example to prove this, which caused務火 great economic losses of兵美 hundreds of billions 車關of dollars for China poultry in日少dustry.” He also reveale南照d that China Broiler Al光黃liance already submitted report動分s to relevant government suggesting了他 the government to promulgate polici音兒es to support the deve通快lopment of broiler ind鄉美ustry and to include poultr書你y meat industry into nation不但al strategic industries. Th綠拿e alliance also suggested爸空 national media to increase the地商ir positive propaganda舊報 about poultry meat and to figh匠行t against rumors.
Sun Ximin
The combination of epidemi內讀c risk and industrial low period o照匠f development will brin商校g greater challenges to the industry費也 and enterprises. “According to電風 the development track of recent y醫他ears, industrial slow development period actually i老黃s a great time to expand舞器 production capacity; and its a bad t近開ime to expand production capaci路事ty during industry fast聽費 development period. When production c男照apacity was expanded during slow p腦短eriod, it surely will 來熱catch up with the peak industry p章我eriod, which in this way become 購信a measure to balance the previous 美電losses.” Sun Ximin, founder and chairm美照an of Minhe remarks that “ it is務來 hard to earn money if a 一子company hurries to expand prod風金uction capacity when the indu金東stry is in its high trend.”
Fu Guangming
Presently, many China enterprises如房 have experienced great econo請爸mic losses out of the emo民行tional factor. Fu Guan說低gming, the founder and chair服子man of Sunner Group stressed 我海that “take the temperature of rais她問ing chicken as example, if wo年是rkers are in happy mood, they are m麗服ore likely to adjust the suitable t習區emperature for the chicken 房道houses; if they are in bad emotion, 紙音they are unable to a票有djust the right tempe山紅rature, which surely will s在飛low down the growth of遠做 chicken. Just given a primary 作森estimation, the econom鐘離ic losses caused by w通車orker’s bad emotion almost co金東uld reach hundreds of 門鐵millions of yuan. Therefore, it is高拿 quite important to produce a suitable樂海 management methods which can minimiz朋風e the risk of workers’ emotiona技大lization.
All industries arou少美nd the world value innovation. Ap呢高art from introducing a線資nd nurturing talents, in哥算dustries also increase investment in光新 research and development to s高我trengthen innovation. For those forty低頻 years, though the application of通說 high technologies in 木問China broiler industry has becomes麗老 more and more common, the r是間esearch investment of chicken 問輛industry only occupies less than 5 % o筆少f its yearly profits (Inte少站rnational experience proves that e秒畫nterprises will be competitive o歌吧nly if their research investment c地作an reach above 5 % of its ye服鐘arly profits); never是又theless, the proportion 們報is closely related with enterp人金rises’ actual development n兒票eeds.
Wang Jinsheng
What really matters is that we 可房should change our way of thinking, tr南那ansfer innovation into rea草關l production and make sure innov南花ation moving ahead of ent自計erprise development. “Methinks知路, technological innovation depen拍但ds on our way of thinking, e和拍specially sideway of thinkin動北g, naming the ability to con體機quer your own limitation鐘門 and to seek inspiration and 員玩methods from other fiel綠司ds. Most of the time, solutio湖商ns to problems usually hid藍中e somewhere we never expe通山cted.” Wang Jinsheng, General Manager 都公of Fovo Food Aquaculture Center, conc做費luded, “concerning the technica雪低l innovation in the field o農舊f broiler, we have experienced城件 plenty of similar c視女ircumstances, for insta哥從nce, the above mentioned ene森明rgy-saving poultry hous又很ing technology is a technologi音業cal imitation of vegetable g業理reenhouse technology.”
A Process of Sinicization
The same as other imported t錯師hings, whiter broile化店r has been through complicated Sinici山飛zation process throug技子h 40 years development in China. M紅文cDonalds and Kentucky, g離站reat drivers of whiter broile內路r consumption, also steps o玩件n the boat of Sinicization in recent y雜雨ears. Coincidentally黑場, Sunner Group, McDonalds長車 and Kentucky’s biggest white現雪r broiler supplier, even exerts to bre請呢ed whiter broiler. Likely, Yukou Poult暗子ry begins to breed a series of 區林 broilers such as WOD唱歌168 which already ordered by Wallace,到讀 a cheap copy fast f雜又ood brand of KFC.
Multiple factors an近話d complicated causalit劇光ies boost the above development trend件店s. A simple description can never 可站reach the core of it. More民遠over, independently bred 厭老white broilers must compete fo腦慢r market share against import whiter 都友broilers, yellow broilers, and 817 一他broilers. The competing短友 situation is the same a白短s French slow-growing broilers現門 against fast-glowing bro體動ilers, or the same as 8有事17 broilers against yellow broile金城rs in southern China舊通 market.
Gong Guifen
“In my opinion, all kinds of 看身broilers has their ind服老ividual share in the marke那農t, because consumers in different房還 regions have different dietar就務y preferences, and also Chinese g體理overnment has no restriction about the 懂和breed of broilers. Diversif身新ied development and s小行tandardized farming are strongly pro拿鐘moted.” Gong Guifen, secre線去tary general of China Broiler Allia年下nce stressed in an inte在湖rview with Poultry International China, “the development of broiler畫上 industry requires strict bala不銀nce, and regards to the b購到reed of whiter broilers, it is quite ne鄉近cessary to respect the differentiat河議ed and diversified consu校吧mption needs in Chinese market,區木 cultivating a Chinese local broiler b請睡reed.
Wen Jie
Wen Jie, researcher輛現 of Chinese Academy of Agricultural 體低Sciences and veterinary of 機爸 Beijing animal husbandry, pointe些在d out “the breed of Yellow broilers i制來s too diversified, 謝理lacking a leading one. One of t資數he target of genetic improvement plan 爸員is to cultivate large-玩腦scale broiler breeding ente通照rprises and leading breed. Though dif看事ferent regions prefers國術 different broilers, over-diversifi市是ed breed of broiler will surely has pa視頻ssive influence on its sc綠服ale development.
Gu Yunfei
In the past 40 years, bene身一fited from the Refor還河m and Opening-up policy, both white 制麗and yellow broiler ha紅鐘d kept a rapid development 資日momentum and had made a promising con河麗tribution to satisfy people’s prot黑通ein demands. Gu Yunfei, t通房he founder and chairman看家 of Jinghai Group remarks: “we should紅朋 make fully use of the pr來化esent genetic mater兵刀ials and breed white broilers suitable電店 for Chinese market. And let th體湖e market make choices.” He then str靜舊essed that we should make 理水a balance between t水分he import and domestic b服房roilers. Neither of the議雨m should be neglected.
Han Feng
“The headquarter of 唱司Aviagen has been nurtu多銀ring a plan to choose a si生這te to cultivate the ancestral做弟 chicken breed. In 2018, I, along 有器with the personnel of the head男舊quarter, visited and in大著spected sites in Beijing c店森ity and Hebei province. However照風, time still remained immature.” Han 短對Feng, Vice President of Asia Pacifi空志c Area and General Manager of Chin輛視a region in Aviagen Company,姐費 revealed to Poultry International China in the interview.
Cao Jisheng
Right now, Hubbard ancest吃美ral white broiler breed has becom商看e the first major category in Ch農音ina. Chairman of Yisheng Share observ在花ed: “to give it a pri錯腦mary judgement, the market share o說器f Hubbard will still increase 下話in the future influenced by多筆 the change of market demands雜厭 and the support of Chinese governme兒家nt. The pattern is in constant change東在. “
Yang Ning
The President of Worl那下d’s Poultry Science Ass書南ociation and professor姐讀 of China Agricultural U男學niversity Yang Ning 校亮analyzed, “From a technical point紙放 of view, fast grown and big size whi有輛te broiler breed is th他你e most difficult breed to cultivate就朋. Different generat下舊ion of broiler requires different 短工treatment. For instance,鄉車 the selection of commodi資時ty generation of broiler depends on br畫說oiler’s rapid growth and low feed費匠 conversion as well as its carcas個腦s traits. However, for bre笑鐘eders, the focus should lay t也藍heir egg production rate, fertilization不謝 rate and survival rate. Therefore如畫, the traits of diff友錢erent boilers should be 妹姐well balanced.”
Fu Guangming, the chairman of Sunne吧看r Group, said: “in 2014, th子女e risk of breed supp山舞ly was unprecedentedly incr那風eased. Inspired by the都兵 broiler breeding strategic relea資快sed by National Program on Broiler Genet新外ic Improvement (2014-202還林5), Sunner decided to start indepe電來ndent broiler breeding, which will de木鐵creased the risk of 聽白 breed supply and improve int很對ernational competiti長銀veness.”
Lu Yan
With 30 years development, 817 b場土roiler chicken has been one of the th在朋ree biggest broiler types. 來體Lù Yan pointed out that the formu喝店lation and promotion of Technical Regulations for 81服煙7 Broiler Chicken ( Local Standard是城s) promoted the standardization of bre讀電eding and production managem吃笑ent of 817 chicken.
Sun Hao
CEO of Yokou Poultry Sun Hao remarked:嗎湖 “because of the lack來是 of long-term strategy in terms of哥厭 the localization of white br但爸oiler in China market站拍, the localization process of whi店中te broiler has never experienced微兵 a sustainable development f少冷or all those years. Therefor煙器e, ‘to Develop Chinese Agricultural Bre快秒ed’ has been elevated to做醫 the level of national str習暗ategy, to correspond服小 which, Agriculture D坐師epartment already set up Breed 店制Management Department in喝關 2018 and listed white broil湖章er breed as the top co爸刀ncern. By 2030, we expect Yukou 離煙Poultry will become on冷朋e of the three biggest broiler indust服謝ries in Chinese market.”
A Prime Time Turning to Food Supply C東件hain
Due to wrong recognition of 紅長agriculture, practitioners in agricu林為ltural domain are apt to view 國們themselves as employees workin玩熱g in primary industry. However, t冷地o some economists, they hol這作d that it is unsuitable 個金to define agriculture as primary in道現dustry on present economical develo一相pment stage. Agricultur坐老e industries such as 市在broiler industry actually are in their廠愛 multiple industrial睡頻 format. Presently, though the 坐放intensification of broiler indus老司try outruns other po我現ultry industry, it still 笑現fall behind in its transformation upg看地rading towards food ent看對erprises as an important part of foo雜熱d supply chain.
At the outbreak of H7N9 inf海窗luenza, some broiler industr答樹ies were working on the constructi開得on of Cold Chain Logistics 黑理and expecting to launch fresh c公多hilled chicken on the m體刀arkets of large and medium-sized c道吧ities. Fresh chilled yellow broilers 飛什debuted on Guangdong Pr河校ovince the next year. Right on the樹雪 junction, supermarkets我子, Carrefour for instance, were樂長 accused by public media and the g些日eneral public for failed operati木老on to keep fresh chilled chi還腦cken under 4℃. Thereafter, the firs生去t fresh chilled chicken safet唱市y standard -Hygienic Standards fo嗎城r the Production and Management煙信 of Fresh Chilled Chi鐘鐵cken began its implementation 南綠in Shanghai city fro些光m April 1st of 2014, requiring a stable t子上emperature between 0～4℃ for slaughtered chicken. it’s been 25 話員years since China enterpr村開ise Dajiang exported 6 t得拿ons of fresh chilled chicken t知議o Japan succeeding a s鐘西table temperature between -0.6～0.8℃ without quick-freeze. Meanwhi暗購le, also began from 錯空2014, the general public finally coul請女d eat chickens produced on一見 the same production 的街lines, met the same sta能紙ndards, and be of the same qualit生雨y of foreign countrie來知s. It costs 30 years for bro業就iler industry to commence 在玩its initial turning towards t錯員o the end consumers for better dev了刀elopment.
The transformation and upgrading信和 towards food supply chain are prolonge小還d out of domestic retarded br市懂oiler industry development. Plenty of e問木nterprises presently still remains o國秒n the stage of risk management for船樂 logistics, not to mention t商紅he construction of risk manag公北ement for supply chain. Though 是些finally welcomes its profit period, 習離the industry is still res跳國tricted with many sho歌弟rtcomings because of previous deficie身刀ncy. However, several comp著機anies rise to front-runners, rep訊少resented by CP Group, Sunner Group,土明 and Springsnow Food.
Xie Yi
“The transformation fr謝明om CP Animal Husbandry to CP也森 Food proved to be a great success如動. CP Food through this strategi間一c positioning is well acc計草epted and recognized by the indus很北try as well as consumers.” Senio讀林r vice president of CP Food in C月術hina district Xie Yi大可 commented, “a good few Animal 國站Husbandry enterprises begin thei船雨r development based on the w友友hole industry chain; howe近靜ver, many enterprises quit, 新報daunted by the compl好少icated procedure production, l事呢ogistic, procession, marketi遠綠ng and operation and oppressed她聽 by required high investment of那又 funds and staffs.”
“Since the incorporation o舞個f Sunner Food into Sunn靜工er Group, our industry chain integrat喝志ion and business operation mode exte裡都nded to sub branches of cooke月數d food, retail stores,匠離 group meals, becoming a core co樹廠mpetence of Sunner Group. Mor林醫e than that, Sunner’s 間美production base is sit開費uated on Wuyi Mountain, a great geog科作raphic barrier to se我如cure biosafety.” Founder of CP Gr作樹oup Fu Guangming says, “ 東靜during recent years, enterpri拿大ses have been on the monument o藍農f constant transformatio醫開n from raw chicken 都光to prepared chicken and 錯機vise verse. Sunner brand influen做筆ce has been increasing 好影with the opening of Many紙草Q Restaurant and the establishment o日短f food research basements in Shanghai腦金 city and at Guangzhe co什呢unty.”
Zheng Weixin
Springsnow Food renewed樂在 its strategic positi車那on in 2010, turning to 工關prepared chicken food an低樹d positioning itself as a food co志坐mpany. In 2018, it achieved子用 a prepared chicken food rate聽拍 of 50%. Zheng Weixin, CEO of Springsn和些ow food, demonstrated, ”our tra外姐nsition towards prepared chicken food i哥能s decided by our own adva到唱ntages. It is important to find區熱 your own advantages and make the rig新風ht strategic choice. The potent志微iality of instant chick老慢en food selling in convenience現票 store would be huge in the fut弟事ure.”
